The University of Akron
Student
Aug 2016 - May 2022
When I started working on this project during my time at
Akron University undergraduate graphic design program; I had to start from scratch. For
this company; a major rebranding was the goal. Their previous brand had not provided
for this company’s unique identity; nor its abilities to be separated from other like
businesses. This company has revolutionized their industry and the company’s long
history has made them a unique and relevant company in todays forged and milled
products. I chose the Viking to show the strength and history as a pillar of Akron. Often,
we feel there is a need to go big or go home, but I chose a more minimal approach in
order to showcase their top end milled products and abilities as a company.
