Starbucks Annual Report

As we all know; an annual report’s purpose is to provide public disclosure of a company’s operating and financial activities over the past year. The report is typically issued to shareholders and other stakeholders who use it to evaluate the firm's financial performance and to make future investment decisions. I created this project during my undergraduate degree at the University of Akron. My focus was to create an annual report which did not get lost in the shuffle of other papers and reports. As we all know these reports can be dry and uninteresting at first glance. The idea was to create a report which would motivate and create an evolutional thought process for those who have to read it and understand its purposes. Starbucks is in a unique position as a company, their branding is impactful and defines the company’s standards and unique qualities. The illustrations I created; I am able to transform the company’s data and numbers into an effective dialogue between its shareholders and the other stakeholders; which in turn broadens and expands the company’s bottom line.